In addition to writing for LinkedIn Talent Solutions, I also write for the consumer brand as well. Here’s what we’ve got:

Consumer App Download Social Campaign Videos

These videos ran on social channels to get existing LinkedIn members to download the app. The videos were tested against messaging and length (:15 second clips of each video were also produced) and used to inform future content strategy. Neat! 🤓

Premium Email Templates

LinkedIn Premium is a monthly subscription service that lets LinkedIn members, businesses, and jobseekers get the best features for reaching their respective goals. These emails all ladder into a month of Premium free. For context, in copy brackets { }, serve as our audience’s first name or other interactive variable.