Quarterly Product Releases: May 2017 – November 2018

LinkedIn Talent Solutions had a problem. Customers were having a hard time learning about new products and features. As a result, new product adoption was disappointingly low. So we decided to consolidate all their updates for the quarter into one big push. And as a result, new product adoption increased and QPRs became the largest continual global customer marketing campaign across all of LinkedIn. Click on any of the images below to see the live page.

Product Pages

Sales Team Awareness Promo Videos

These videos were written to get the sales team pumped about learning new capabilities. They’re 100% not “on-brand” but that’s okay – because they aren’t going public – they did however catch the eye of LinkedIn CEO Jeff Weiner who replied "LOL (literally)!  That's really impressive." (pretty cool, right?)

Product Videos

Alright, alright. I'm sure you're not just here to watch silly videos, I'm sure you want to see some meatier product-oriented videos too. These videos appeared on their own customer-facing landing pages.

Paid social

These are some of my favorite projects to work on. Using ‘thumb stopping’ creative to entice prospects to stop long enough to read our message. Concepting these are always a lot of fun. For testing purposes we used a mixture of animation, trends, and product shots to test creative while pushing the Talent Solutions brand. Do you have a personal favorite?