End User Services Campaign
Unisys is an American global information technology company headquartered in Blue Bell, Pennsylvania. As a company that traces its routes to 1886, they pride themselves on their storied history while recognizing the need to avoid an 'old school' reputation.
In the adlobs below, notice how the copy pays homage to their ability to execute on IT upgrades while positioning themselves as a forward, bold, and innovative partner.
Unisys/ Microsoft Cloud Survey
Unisys partnered with Microsoft to conduct a cloud-user survey. They wanted a video to highlight their key findings and banner ads to promote the survey results.
Software Defined Enterprise White Paper Series
The following emails were written to promote a series of white papers advocating for the 'Software Defined Enterprise'. Unisys declares that the Digital Generation is a new breed of worker that demands better access to time-saving and efficient technology. This series positions Unisys as a thought-leader in the IT market that has a unique ability to execute on established plans.