Not Just for Babies Anymore...
Pedialyte is in the middle of rebranding itself. The drink's perfect balance of sodium and potassium electrolytes is designed to keep infants hydrated while suffering from digestive ailments. But now, we're finding that many people of ALL ages can benefit from the awesome hydrating power of this electrolyte concoction. And what demographic has the most to gain from a sweet-tasting, electrolyte-restoring drink? You guessed it—that prized 18-24 demo that just got back from a night out. Below are several ad lob concepts with headlines and subheads:
HEADLINE OPTIONS:
O1: The Re-Power Hour
O2: Save Your Sunday
O3: The Anti-Hangover
SUBHEAD OPTIONS:
O1: Skip the hangover and save your Sundays with Pedialyte. It's got the perfect blend of reinvigorating electrolytes designed to keep you recharged and refreshed. Pedialyte does what Gatorade and other high-sugar drinks say they do.
O2: In a time long, long ago your parents would give you Pedialyte when you had stomaches. Why? Because Pedialyte is specifically designed to the perfect amount of electrolytes to keep you hydrated. Now, that you're an adult, we're here for you again. Whether it's after a night out or a morning run—recharge with Pedialyte.
HEADLINE OPTIONS:
O1: For After You've Twerked the Night Away
O2: Hangovers Have Met Their Match
O3: The Official Sunday Morning Drink After a Saturday Night Out
SUBHEADS:
O1: Don't let hangovers kill your weekend. Recharge with its perfect blend of electrolytes specifically designed to bring you back to life.
O2: Nothing beats hangovers like Pedialyte. Specifically created to keep you hydrated, Pedialyte is a great tasting, naturally low in sugar beverage with the perfect blend of electrolytes to leave you feeling recharged.
HEADLINE OPTIONS:
O1: Arise from the Morning After
O2: It's Time for a Recharge
O3: Bring Back the Pedialyte
SUBHEADS:
O1: Low in sugar, high in potassium and other electrolytes perfectly engineered to bring you back from the dead.
O2: It's not your childhood calling—it's your body. You need electrolytes to keep your mind and body at 100%. Replenish yourself with the perfect blend of electrolytes to rehydrate your body and stay focused.