Banking Engagement Campaign

FICO is a data analytics company that focuses of credit rating services based in San Jose, California. Its FICO score, which measures credit risk, is a popular fixture of credit lending throughout the United States. Each year, FICO promotes a series of banking engagement data that it collects through a variety of surveys.  The emails below offered a white paper focused on Millennial trends in alternative lending, auto lending, banking insights, credit cards, credit unions, debt, and fraud.