Who's Ready for Some Demand Gen Banners?

What I’ve got here are concepts designed to serve as top-of-funnel awareness campaigns about the benefits of oysters and kiwanos. I focused on using visually charged images to capture initial attention and an enticing headline to stoke curiosity. 

Why oysters?

They can be sustainably grown, their reefs protect against erosion and raising tides, and they're a quality protein source. By increasing the demand for oyster production, we increase business for oyster farmers while simultaneously restoring natural reefs that protect our coastlines.

Why kiwanos?

Simply put, I want people to know they exist. Look at them—they look like alien eggs. 

Hero image source: Buzzfeed Inc.