The gist…
At Atlassian, I sit horizontally across creative, product, brand, and performance marketing teams. On any given day I can be working on a campaign, our next NPR spot, a new in-product onboarding experience, and just about anything in between.
Atlassian impossible alone
Atlassian is a company centered around teamwork…seriously, the stock ticker is TEAM. Impossible Alone is a distillation of the idea that everything involves a team of people coming together to do the extraordinary. It also happens to be the largest investment in the parent brand in their 20+ year history.
NPR spot (2021) Before Impossible Alone, NPR advertising was one of Atlassian’s largest brand investments
The Impossible Alone manifesto video
It starts with jira
The idea with this awareness campaign was to reinforce the idea that Jira can make your big ideas a reality by breaking down big, hairy audacious goals into manageable, actionable, and collaborative tasks. It’s why Jira, now for all teams, has been the choice for software engineers for decades. When you start with Jira, your team can do anything.
Launch & evolution of Jira Service Management
Jira Service Management is Atlassian’s flagship IT service management tool. But when we first started, it was little more than a service desk. We launched a years-long, extraordinarily iterative brand refresh. From a launch video with a zero-dollar budget to a campaign platform (www.endBSMnow.com) that rakes in millions each year.
Jira Service Management initial MVP launch video (2020)
High Velocity, our first campaign. Focusing on how JSM brings Dev and IT teams together on one stage (2021)
Our founder and CEO reading ‘fan mail’ as part of campaign platform End Bad Service Management Now (2023)
Product overview Samples (2019-2022)
My favorite promo for Jira, although not quite an overview :)
Launch of automation in Jira
An introduction to Statuspage
A video explaining the benefits of the Atlassian Marketplace
jira automation OOH Campaign extension (2020)
Back when automation was the Hot New Thing, Atlassian wanted to make a big splash about how Jira could now automate key parts of your project management workflow. The kicker was we only had a week for concepting before we needed to jump into production. But the investment paid off, these ads went live in March 2020, they were only supposed to be up for a few weeks but because of everything in {gestures broadly} 2020, they stayed up for a year and a half.
